Getting customers and employees to and from your business is mission critical and companies of all sizes have a stake in making sure people have easy access. In Seattle, we are lucky to have many transportation options to chose from, yet having a place to park a car is still a big piece of the puzzle. Those who manage parking know it is complex and can certainly evoke emotion within a company.
Last week Commute Seattle welcomed Leya Barr from Impinj and Brent Stavig from Starbucks to talk about their companies parking management strategies and lessons learned. You can download the PowerPoint presentation here.
The Business Case for Parking Management
✓ Save money on leased spaces. Building a new parking stall in Seattle ranges $20,000-$50,000. Businesses or employees
carry this cost. “Free parking” is not free. (Seattle Department of Planning and Development, 2015)
✓ Reduce traffic impact on employees and neighbors. Since 2007, congestion has increased on I-5 (59%), I-405 (28%), and
I-90 (74%). (WSDOT, 2016)
✓ Reserve parking stalls for people who need them. Prioritize guest/customer parking and ride-sharing. If time is money,
drivers lose money as they circle lots for open parking stalls.
The Basics of Parking Management
✓ Charge for parking. Free or underpriced parking encourages driving over other options and increases demand for parking
✓ Set daily parking rates. Switching from monthly parking passes to daily parking asks employees to choose the commute
mode every day; they’re not committed to a monthly pass.
✓ Make alternative commutes more attractive. Reward employees for using other modes by offering incentives like transit
subsidies or biking amenities.
Download a case study on Children’s Hospital and learn more details of specific strategies businesses can use to manage parking.